Senior Marketing Automation Specialist

Senior Marketing Automation Specialist
Location: Netherlands (Hybrid – 2 days onsite)
Salary: Up to €75000 per year + bonus
Type: Permanent

Overview
An established and fast-growing digital agency is looking to hire a Senior Marketing Automation Specialist to join their team. Operating at the intersection of marketing, data, and technology, this role is ideal for someone who enjoys combining strategy, client engagement, and delivery oversight.
You will work closely with enterprise clients, taking ownership of marketing automation initiatives and ensuring successful execution across complex, multi-channel programmes.

The Role
This is a client-facing, strategic role, where you will act as the lead on key accounts and drive the success of marketing automation efforts.
You will be responsible for:

Leading client relationships and acting as the main point of contact
Defining marketing automation strategies and roadmaps
Running regular planning sessions to align on goals and next steps
Translating business requirements into actionable technical briefs
Coordinating developers, designers, and other stakeholders
Ensuring successful delivery of campaigns and automation workflows
Identifying opportunities to optimise and grow client accounts

This role combines strategy, stakeholder management, and project leadership, rather than pure hands-on campaign execution.

Key Responsibilities

Own and manage multiple enterprise client relationships
Develop and deliver strategic marketing automation roadmaps
Oversee campaign planning, execution, and optimisation
Act as the bridge between business stakeholders and technical teams
Manage timelines, priorities, and cross-functional collaboration
Support ongoing innovation within marketing automation programmes

Required Experience
Essential:

Commercial experience in Marketing Automation
Strong understanding of:

Customer journeys
Campaign lifecycle
CRM and data-driven marketing

Proven experience in client-facing or stakeholder-facing roles
Ability to translate business needs into technical requirements
Strong organisational and project management skills

Preferred:

Experience with Salesforce Marketing Cloud (highly desirable)
Background in an agency or consulting environment
Exposure to enterprise marketing platforms (e.g. Dynamics, HubSpot, etc.)
Understanding of data structures and how marketing systems integrate

Profile
We are looking for someone who is:

Entrepreneurial and proactive
Comfortable working in a fast-paced, client-driven environment
Confident leading conversations with senior stakeholders
Able to work independently and take ownership
A strong communicator who can balance business and technical discussions

This role is particularly suitable for:

A strong mid-level professional ready to step into a senior position
A senior specialist looking for broader client ownership and strategic impact

The Team & Environment

Collaborative, agency-style environment
Cross-functional teams covering strategy, data, development, and creative
Opportunity to work with well-known enterprise clients
Flexible but structured hybrid working model
Office presence required twice per week

What’s on Offer

Competitive salary between €60000 - €75000 / year dependent on experience
Bonus structure
Holiday allowance
Strong progression opportunities
Exposure to complex, large-scale marketing automation programmes
High level of ownership and responsibility

Apply Now
If you are looking to take the next step in your marketing automation career and want to work in a client-facing, strategic role, apply now to learn more.